Location: Shanghai or Beijing
Job responsibilities:
Pay attention to industry trends and monitor market dynamics and competitive environment, and develop product marketing strategies based on pipeline layout and feedback from industry experts;
Develop corresponding promotion plans based on market strategies, including phased promotion projects and ongoing market activities;
Based on the product promotion strategy, produce supporting promotional materials to empower the sales team and ensure the achievement of business goals;
Responsible for the launch of new products, including market research and strategic planning, sorting out the epidemiology and clinical diagnosis of patients in the product field, analyzing the current status and development trends of the industry, tracking academic hotspots in peripheral fields and analyzing the latest published literature to analyze market demand, integrating clinical trials, expert guidelines, and consensus evidence to develop promotion strategies;
Responsible for the construction and maintenance of expert resource pool, maintain close communication with KOL, and establish good cooperative relationship with experts;
Responsible for product expertise training for sales personnel in the region, and providing corresponding academic support and answers for the sales team in practical situations;
Effectively motivate and lead the team to ensure continuous improvement in team execution;
Qualifications:
Holding a doctoral degree in ophthalmic medicine or ophthalmic optics, with fluent English proficiency in listening, speaking, reading, and writing. Exceptional candidates with a master's degree may be considered.
Having more than five years of experience in marketing planning and management in medical device companies, with familiarity in the ophthalmic optics industry development and competitor status. Experience in hospital clinical work is preferred.
Possessing good logical and strategic thinking, excellent market sensitivity, and successful experience in product or brand promotion.
Displaying excellent professional ethics and work enthusiasm, strong initiative and resilience, as well as excellent communication and coordination skills.
Possessing public relations skills, and having extensive media resources is preferred.
Resume Submission:
luom@raytecbio.com